The Utmost West

USP have recently launched a WordPress powered site, to capture the offerings of this delightful escape on the Isles of Scilly. The property now under new management instructed a fresh overhaul of the previous site we hosted.

The Moorings is a self-catering cottage sitting a few yards from Great Par beach on the quiet West coast of Bryher. The cosy cottage sleeps two and has stunning sea views with a seating area overlooking the bay and a small private garden with a gas barbecue. The Moorings faces the most Western rocks of the British Isles and benefits from incredible sunsets, the ever changing skies, dramatic waves out at sea and clear starry nights. Great Par beach is a haven for wildlife with frequent visits from seals, oyster catchers and herons.


Mmmm, nice! Another tasty collaboration with the crew down at Saunton Road Studios in Braunton, North Devon.


Drop in and check their hectic programme of entertainment, pick up a tasty mug to schlurp down your drink of choice, whilst they still have stock left!

Go faster – with NoPinz

Nopinz, initially established themselves as an alternative ‘Race Number Attachment’ solution in the TT bike racing sector. This quickly led to a revolution in ideas through research and development which in turn enabled the company principles to apply years of race experience into products that worked.


The company very quickly outgrew the website they had invested in to launch, and together with USP a rebrand birthed this their latest ecommerce site with universal payment gateway and global distribution solutions. Continuously developing new ranges and forging new partnerships – Nopinz have proclaimed a spot on the podium amongst some of the most reputable brands around the world, complete with Olympic and top flight race teams repping Nopinz product options.

Nick Thorn Online

usp16-news-nt16It’s been another busy year… The popular and hugely successful surf school operator Nick Thorn, has recently updated his online presence, with a new USP designed, editable website. Totally responsive, a great tool for running his business on the fly. Nick not only runs the surf school, but a multitude of disciplines across the adventure, freesport market. Coasteering, adventure orienteering and a successful Sea School programme to SUP and extensive training schedules for Surf Instructor, Surf Lifesavers, athletes and entry level grommet sessions. This site combines all the facets of his broad operation and is linked to his commercial Surfers World site which handles Tours, Expeditions and popular weekend trips.

Saunton Road Studios

At the official opening in June 2014
At the official opening in June 2014

Stoked to announce the new SRS website is now live. Great opportunity to work with the innovative team up at the studios. Thanks to Amy and Simon for the brief and trust you installed in us to deliver this solution. It’s live baby!… so keep breathing new life into it and it’ll return the investment! Take a wander through the site here bookmark it, like their channels and best of all, drop in for a visit. Coffee renowned, sounds eclectic, vibe local – in that friendly kind of way! See you there soon?

New website launch –

Summerbreeze House Croyde North Devon

Another website solution for a happy client. It is always easy working with local people with a passion for life and an emphasis on fun. Thanks Julie! Hello Tom.

Summerbreeze House in Croyde, North Devon is available throughout the year as a holiday rental – the perfect weekend retreat too. Make it an option on your escape list and you’ll be able to tick off the obvious ‘must do’s’ like, a pint at Billy’s, some sounds at the Thatch, a curry at the Blue Grove or a cream tea at Sandleigh. Before or after a dip in the ocean, is your perogative. Log on and have a look round Summerbreeze!

Colab with Atlas


A new creative play-zone for kids has been announced as part of GoldCoast Oceanfest’s line-up for 2015.

The Tiki Hut, designed by local corrugated packaging specialist Atlas Packaging,  will be transformed into a cardboard Nirvana with the intention of challenging families to wake up to the countless possibilities of this humble material.

The interior design of the Tiki Hut will be engineered entirely from cardboard.  Inside, kids will have access to a myriad of shapes and structures designed to reflect the surf and music cues of this established Festival which is now its 17th year.

Children will be given carte blanche to get comfy on a cardboard seat, at a cardboard table and get creative – unleashing their inner Picasso by decorating and personalising many of the cardboard structures on offer – from their very own ‘Bum Box’ – a pop-up cardboard seating device, to surf boards, ukuleles and Tiki Masks.  Posca Marker Pens in various colours and chosen for their suitability for use on cardboard will be provided.

Dave King, Head of Design at Atlas Packaging is delighted to be involved with the development of this cardboard wonderland:  ‘Meeting the challenge of creating a family-friendly ‘zone’ is one that the design team has approached with gusto.  We always love to push the boundaries of this endlessly flexible material and showcase its extraordinary capabilities.’

Warren Latham, Oceanfest Director is delighted to have Atlas on board: ‘GoldCoast Oceanfest is very much a family event.  Children are a big part of our audience so engaging credibly whilst creating memorable experiences is what we do.  We wanted to find a way of adding value for families and The Tiki Hut offers a great way to get kids involved.  The concept fits with the Oceanfest’s green credentials, too; all the cardboard is fully recyclable and will be returned to the plant after the Festival to be used again.’

Join the Revolution

USP’s latest working collaboration is with the talented guys at NoPinz, here in North Devon. Blake Pond and company have come up with a truly unique and innovative solution for race number attachment, the bane of any competitors life. Marketed off the line, ‘Join the Revolution’, NoPinz does exactly what it was designed to do and that is eliminate the need for safety pinning race numbers onto expensive race gear.

With the use of quirky graphics to illustrate some of the products selling points, UrbanSafari Productions has been the agency who has delivered the message together with a simple to use commerce solution online to sell through a growing inventory of product.

USP were approached to formulate the brand itself initially and work on marketing directions online to a cross section of cyclists. After some persuasion to think pink, this has been a classic success story with the company set to announce big things in 2015! Check it out at


Petroc Graduation 11 / 10 / 14

UrbanSafari Managing Director, Warren Latham, was this years guest speaker where he delivered a wonderful speech congratulating the students who studied HE at Petroc in partnership with Plymouth University. His personal overview of everyones very individual journey in life was very well received by the graduates, their families and guests marking this special event.

USP13photonews-WD copyWarren was thanked by Principal David Dodd. who said, “I have heard many complimentary comments subsequently to say how much your speech was enjoyed; and that it was very thought provoking and memorable. The event is a highlight in the academic year for HE and is always a day of celebration enjoyed by the graduates and guests present; and your support is very much appreciated.”

Warren who also lectures the Legal Aspects and Crowd Management modules for the Events Management degree students within the School of Lifestyle, said he found the day both an uplifting and yet humbling experience.

Reduce Reuse Recycle

Cheers! Job done...
Cheers! Job done…
Box clever
Box clever

UrbanSafari Productions were instrumental in introducing recyclable cups to the popular surf and music festival GOLDCOAST OCEANFEST in Croyde this year. ‘Sourcing and designing a solution to reduce our landfill impact is paramount in our operation.’ said Managing Director Warren Latham, ‘we’re even more passionate about it than picking plastic out the sea!’ Working to ensure we responsibly reduce our impacts and importantly recycle means all the good intentions spent saving our planet is less of a burden on our pockets and importantly we break the cycle of burying the problem in landfill sites around the country.

Another collaboration was with local packing specialist Atlas. Being one of the most well equipped corrugated sheet plants in the country Atlas brought the solution to recycling bins at the GoldCoast with a specialised branded bin that is stored flat packed and opens out for use when needed.