Join the Revolution

USP’s latest working collaboration is with the talented guys at NoPinz, here in North Devon. Blake Pond and company have come up with a truly unique and innovative solution for race number attachment, the bane of any competitors life. Marketed off the line, ‘Join the Revolution’, NoPinz does exactly what it was designed to do and that is eliminate the need for safety pinning race numbers onto expensive race gear.

With the use of quirky graphics to illustrate some of the products selling points, UrbanSafari Productions has been the agency who has delivered the message together with a simple to use commerce solution online to sell through a growing inventory of product.

USP were approached to formulate the brand itself initially and work on marketing directions online to a cross section of cyclists. After some persuasion to think pink, this has been a classic success story with the company set to announce big things in 2015! Check it out at