Colab with Atlas

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A new creative play-zone for kids has been announced as part of GoldCoast Oceanfest’s line-up for 2015.

The Tiki Hut, designed by local corrugated packaging specialist Atlas Packaging,  will be transformed into a cardboard Nirvana with the intention of challenging families to wake up to the countless possibilities of this humble material.

The interior design of the Tiki Hut will be engineered entirely from cardboard.  Inside, kids will have access to a myriad of shapes and structures designed to reflect the surf and music cues of this established Festival which is now its 17th year.

Children will be given carte blanche to get comfy on a cardboard seat, at a cardboard table and get creative – unleashing their inner Picasso by decorating and personalising many of the cardboard structures on offer – from their very own ‘Bum Box’ – a pop-up cardboard seating device, to surf boards, ukuleles and Tiki Masks.  Posca Marker Pens in various colours and chosen for their suitability for use on cardboard will be provided.

Dave King, Head of Design at Atlas Packaging is delighted to be involved with the development of this cardboard wonderland:  ‘Meeting the challenge of creating a family-friendly ‘zone’ is one that the design team has approached with gusto.  We always love to push the boundaries of this endlessly flexible material and showcase its extraordinary capabilities.’

Warren Latham, Oceanfest Director is delighted to have Atlas on board: ‘GoldCoast Oceanfest is very much a family event.  Children are a big part of our audience so engaging credibly whilst creating memorable experiences is what we do.  We wanted to find a way of adding value for families and The Tiki Hut offers a great way to get kids involved.  The concept fits with the Oceanfest’s green credentials, too; all the cardboard is fully recyclable and will be returned to the plant after the Festival to be used again.’